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I don't use twitter and unless I find a way to use it for promotional reasons, I don't plan to. I am however interested in how our coaches use it for recruiting. I assume their must be privacy settings that can be set. Otherwise, how could they have any meaningful conversation with a kid without letting the whole world know about. Can someone walk me through how twitter works?
From the Banks of the Cape Fear River
First, you can be on twitter to do nothing more than read what is going on.
That is how I use it.
Second, besides the world wide tweet, you can direct message, or "DM" someone. That is how they get in contact.
"Playing here is the closest thing to heaven on earth..." - Brian Rolle
This is a complicated question. Especially for generations who simply don't understand the logic of social media. Especially for promotional needs. First you have to re-think how you communicate marketing. Up until now, everything was done with a "megaphone" approach. Companies would yell out through TV, Radio, Print, etc. and hope someone on the other end was listening and may take action.
Social media is different. Its an omni-directional communication. The difference between social media and web advertising is that the intent of social media is to engage in communication. Lets say I'm "Starbucks". I would leverage social media to improve brand loyalty and brand awareness. I would understand my demographics and target them. But I would be pushing marketing to them. And technically its not as much of a "pull" strategy either. I would invite communication. Loyal consumers who identify themselves with my brand (ex: "I only go to Starbucks") would follow the Twitter feeds and "like" the Facebook pages of Starbucks. Here they have an opportunity to not only learn about all the great things happening with Starbucks, but they also have the opportunity to communicate with the brand and other brand loyalists.
So as a marketer, you need to employ a strategy of positioning yourself as either "the brand" or as the foremost expert in your field to encourage communication.
Lets apply this to the coaching staff and tOSU. As significant personalities of tOSU, they engage in Twitter in two capacities.
1. The follow athletes, writers, coaches, analysts, etc... They use this for gathering intelligence on prospective SA's and or existing SA's.
2. The provide information as personalities. The intent is to gather followers of their own. They become a high demand twitter feed for individuals with an interest in tOSU football. Whether that is for fans, for prospective athletes or existing athletes
Because Twitter is always alive, always updating. Twitter feeds are always tweeting. So there is always information flowing.
For reference, my favorite people to follow on Twitter are Ramzy, Mark Pantoni, Dave Biddle and a White House Correspondent named Jamie Dupree. All are very active and provide good info or entertainment in real time.
Say for instance you were to see who Pantoni is following, it is loaded with prospective and existing athletes. He follows tons of them. But he also follows the likes of ESPN and 247 and Rivals and such.
I hope this helps.
I'm all in favor of keeping dangerous weapons out of the hands of fools. Let's start with typewriters.
- Frank Lloyd Wright (1868-1959)
+1 for you. Damn dude I feel like I just sat thru a marketing class lecture.
Ha! I spent part of last year working on my companies Social Media strategy. Its a complicated topic for companies. They realize they need a presence but don't understand how to effectively leverage it. Strong brands like Coca Cola have teams of people doing nothing but managing the Social Media. Its significantly more cost effective and sends out the corporate message to a more focused audience. Unfortunately, my company is nearly 150 years old and still operates as such. Its very difficult for corporate culture to evolve and so they scrapped a focused effort towards social media.
Another underutilized marketing tool are viral videos. Companies love these. They are cheap and effective. Consider tOSU football. They have tons of viral videos out there. 99.99% of them developed by fans on YouTube. All those highlight films of Braxton and such. Those promote the program. And everytime one of us posts the link on Bucknuts or any other site, or email them to our friends or like them on Facebook, we are executing a marketing strategy for tOSU football program. Pretty cool stuff!
Viral videos are also used in recruiting. We see highlights of a kid interested in us and get excited and immediately flood the interwebs with it. Sending the video viral.
Well said playmea... I would also add that for people who don't understand Twitter think of it as your Internet "homepage." Whatever site you go to regularly for news is good but it's not custom tailored for YOU. Twitter isn't technically a "page" but it's your custom news feed. You get to choose who you follow and therefore it should always be the best source for information you want. Stop thinking of it as a place where you tweet. It's a place where an average person reads other people's tweets. Celebrities, athletes, journalists, news organizations etc.
I'll expound on one area below that wasn't touched on, but this post is to meant to center on your wonderful explanation. It's absolutely accurate, very well written. Description flows perfectly. I've always admired good marketing, and it's evolving nature. Your mention of it being unique in how it presents a product through discussion is concise and spot on.
The negative of twitter, and social media in general, is that it is used as a negative tool to degrade value in a (person/product/information). That would seem to be the one thing that would dissuade someone interested in twitter, to give it a go.
In the past if a company was getting bad reviews for whatever reason, the impact was local. Now, the negative is spread as fast and as wide as the original effort to promote the brand, although it is short-lived, it does create the havoc it was intended to do.
For the interest of recruiting, it's the same with a kid. Good news comes out that he's excited about an Ohio State. You know there will be counters.
Playmea mentions the value of following certain respected parties. That's the key. After awhile, you know who your gut says to trust. (There are media types and recruiting analysts that you learn to trust more than others, that also help in giving foundation to a current rumor)
Playmea has the description down pat.
It's just getting into twitter and learning the nuances of it that is the perceived chore. But if you don't do it, you're missing some good info, along with some good fun :-)
Woody and Archie.................................. Alex being Alex, ....................................and Woody at Dennison
Great points... But there is good and bad. Consider for a moment losing a customer. Statistics say that the majority of the time, the customer never tells the company why they lost their business. So companies never had the business intelligence. They would have to spends thousands on polls and consumer analysis to determine where the gaps may be.
Social media, although exposing a negative for all to see, also provides that opportunity to gather better business intelligence and gauge the pulse of your consumer base. Maybe even an opportunity to win back customers. Something that was very difficult before.
Granted, you are 100% right. As a business professional, more than once I have had to take the "Glass Half Full" approach and say "At least now we know". Sure it sucks that Social Media provides avenues for negatives. But good companies capitalize on this new medium for learning about their consumers.
and turning that negative into a positive.
I'm enjoying your input Playmea. Thank you
Thank YOU!!! I feel like I had this same conversation over drinks with some execs just last week. LOL!
This is NOT POSSIBLE unless the person you are wanting to send a message to is actively "FOLLOWING" you.
I found this out the first time I tried Twitter. I was confused at first because on Facebook you could message someone even if you were not "friends". Twitter is different like that. The person MUST be following you in order for you to send them a message. You can't even send them a direct message asking for them to "follow" you. It's actually a nice feature/filter.
OK, now say I follow like 50 people, do I have to sift through all their tweets to find out whats going on, do I have a "favorites" list etc. I see some people follow thousands of people seems like it'd be a log jam or damn near impossible to keep up with all those tweets? Is there an easier way other than don't follow a ton of people?
Yes you can organize them. For instance I have mine organized by news, politics, entertainment and OSU. Then I can filter my feed to display appropriately.
Thanks for the tutorial guys.
Hey Griff check out tuxedoyoda and jbook on twitter. Good ppl to follow
I always laugh at @IamEvilTebow
I appreciate all the info. never expected so much response. Now here is what I am wondering about. I am organizing an acapella singing chorus. We have 16 members so far, but hope to grow to at least 40. I have been using Facebook as one way to promote it and see the value in the page. It targets a lot of people of the same age group and interest, since it goes out to our members friends. As a small local group, why would anyone follow our group on twitter. Is the a strategy that would make Twiitter a useful tool for us?
Why does anyone follow anyone? Because they are fans of the brand. Artists, musicians, actors, athletes, personalities, etc... All have followers.
The reality is, you're not going to start off getting new fans just because you tweet. Or have a Facebook page for that matter. However, you need a twitter and Facebook presence to refer the fans to. Leverage those spaces and feeds to communicate with your fan base. Remember, this is not a TV commercial. This is a place for communication.
I spoke earlier about my company. The failure of my company in social media, despite my arguments, is that they want Social Media to immediately gratify them with a delivery of new business. But thats not how it works.
What is Twitter? Facebook? When you break it down, its value isn't in the companies participating. The value is in all of the billions of willing users. Maybe not all are acapella fans. But maybe some are.
The bigger question you should be asking yourself is "what if you don't have a twitter presence?"
Interested parties might be looking for you on twitter. But they won't find you. They won't be able to communicate with you. Twitter is your opportunity to let the world know who you guys are and what you are doing. Everything you push out, every flyer, any email, newsletter, etc... Even your Facebook page. All should refer someone to your Twitter feed. And even if you only have 1 follower, keep trucking. Get all your friends and family and existing fans to follow you. And post. Say something. Anything. Even if you have nothing to say. You should post at least five times a day. What events are coming up. How the last rehearsal went. How the last show went. Interesting tidbits about the group and members. Something funny someone in the group said the other day. Anything!!!! As long as fans can identify with you. Thats the point. You are drawing them to your brand. Make it the goto location for anything happening. And fans can know, "I love this group, I wonder whats going on with them. I'll check their twitter feed."
Did you know you can set it up so that tweets and Face book posts mimic each other automatically? Also, you can do everything from your computer, smart phone or tablet. Send pictures of rehearsals. Or parties after a performance. You can do it all from your phone. Its so easy. It would be negligent to ignore. Twitter and Facebook is cost effective marketing for anyone. I have Twitter followers and I don't even tweet. Get out there and promote. Its free! So not taking advantage of it is a disservice to you and your group.
For me twitter is a waste of time. To guys like this who are recruiting and monitoring players it's a useful tool.
Yeah it took me awhile to figure it out. I only go on there to follow OSUCavsfan89 @OSUCavsfan89
Ok, I now have a twitter account. Tell me this; why do I get tweets from people I have not signed up to follow?
Because they pay twitter for advertising.
More then likely because it was retweeted by someone you follow. It should say retweeded by someone you follow at the bottom.
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